DNA is the private network where founders who've already proven traction learn to build growth that runs without grinding them into the ground. Not just more tactics. DNA is the right room, the right conversations, at the right time.
There was a stretch where the business pulled you forward. Momentum did half the work. You were running to keep up with good problems.
Then it changed. The wins still come — but each one takes more out of you. More hours. More decisions. More of you, personally, holding it together.
The founders who get growth feeling automatic again don't find a better channel. They fix how they lead, and the business follows.
Revenue stalls at "good" because "good" is already using every hour, every dollar, and every ounce of energy the business has. There's no room left for "great" until something gets pruned, and pruning means turning away the customers, offers, or habits that built the business in the first place, even the ones that no longer fit where it's going.
What founders say about working with Darrell and Corey
“As entrepreneurs we draw a line between our personal lives and our businesses, and this work made me see how false that line is. Darrell and Corey have a way of reflecting your own answers back to you, the ones you've been too busy fighting fires to actually hear. I'm coming away more excited about the next twelve months than I've felt in years.”
Justin Moore
“I went in with my critical business brain on, ready to clock everything I'd do differently. I came out cataloging everything I loved. As a solopreneur, it's rare to find something that surfaces things I genuinely haven't considered, and I had aha moments back to back, each one paired with a concrete next step.”
Mallory Rowan
“This work didn't hand me a new business model. It handed me an honest mirror, revealed the fear that's been keeping me small, and gave me the courage to start saying out loud what I actually do.”
Mike Schmitz
It doesn't matter where you've stalled. You've been steady for years, working harder than ever, and still never quite breaking through. The number changes. The pattern doesn't.
You're the one making the breakthrough decisions — pricing, hires, what to kill, what to double down on. And you're making them in your own head, with nobody sharp enough in the room to pressure-test them.
You can't delegate growth like a department. It's how you operate. And how you operate gets sharper with the right people around you. Not a Slack group. Not a course. Founders at your stage, wrestling with your stage of problem, in real time.
DNA is that room.
The pattern subtly running your decisions is rarely a strategy problem. Name it, and you stop sabotaging the growth you say you want.
It's rarely the thing you've been grinding on. DNA helps you find the one blocker capping your business.
Momentum isn't luck. It's the systems, standards, and people that keep growth moving whether or not you're standing behind it.
More than one DNA member has traced a six‑figure shift in their business back to a single conversation inside the room. One question. One insight. One connection. That's sometimes all it takes to completely change the trajectory of your business.That's the leverage of being around the right people when it matters.
Darrell has spent nearly two decades scaling companies, including leading growth at Kit. Today he coaches founders one-on-one and leads DNA. He's worked with founders from their first dollar to companies earning tens of millions a year, and has watched the same pattern show up at every level: when the business runs into a ceiling, the founder is usually part of the problem.
Corey brings the psychology: why the brain automates under pressure, why founders revert to old defaults, and what it actually takes to change a pattern instead of just naming it. Inside DNA, he helps members turn that psychology into something they can actually act on in their business, not just understand.
Every month, a proven operator opens up exactly how they solved the problem you're facing next: focus, leadership, team, growth. Live, specific, and only for members.
Feeling like you're not good enough, doing it all yourself, avoiding hard conversations, and taking less risk as revenue grows. How each one shows up, and how to get unstuck.
Why going narrow felt too small and changed everything. Target a clear transition, design a magical first experience, and build a product that grows itself.
The 15-minute internal stand-up for getting unstuck, and how leaders build a team where people say the scary thing out loud.
Every member is a founder or growth leader who's already proven traction and is serious about scaling further. We review every application by hand, not to gatekeep, but because the value of this room depends entirely on who's in it.
Every application is reviewed by hand. It takes about ten minutes. Be specific: the more we understand about you and your business, the better we can tell whether this room is right for you.
Thanks for applying to DNA. We review every application by hand and will be in touch by email.
When you're doing the right things, with the right people around you, it feels damn near automatic. That's what DNA is built for.
Apply to Join DNA